4 Million Cups Used Daily on US Flights

Being a creative director by trade, I enjoyed Chris Jordan’s artistic approach at the Ted Conference on how being indifferent actually desensitizes our thought process that we “do have a choice”. I often think of this segment when I’m approached by a skeptic who says becoming green is overstated, impossible to obtain, or just some government conspiracy (I love that one). Chris really puts some amazing statistics together that speak volumes about how we must stand by our own individual integrity for the sake of those who come next. Not only are the choices we make connected to a farm worker in China, they are connected to the future of others.

So as you watch this clip, some questions to ask—in relation to sustainability— are, When does my degree of insensitivity kick in - is it at home, at work, out at the gym, in the car? When is green good, when does it go unnoticed? When do I operate below my daily awareness? And, most importantly, What am I going to do about it now?

Chris Jordan: “The degree of integrity that each of us can bring to the surface, to bring to this question…the depth of character that we can summon as we show up for the question of “how do we change” is already defining us as individuals, and as a nation. And it will continue do that onto the future. And it will profoundly effect the well being, the quality of life,  the billions of people who are going to inherent the results of our decision.”