Business & Marketing

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business By Jean-Marc Lehu

“Branded Entertainment by Jean-Marc Lehu is the most comprehensive portrayal of events that surrounded the evolution of product placement - a must-read basic tool for anyone who is involved with the media industry.” — Frank Zazza, CEO of iTVX

Crossing the Chasm by Geoffrey A. Moore

“Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a ‘bestseller’ with Unisys.” — James A. Unruh, CEO, Unisys

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler

“This is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience.” –Marty Neumeier, author, The Brand Gap

Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobé and Sergio Zyman

“I believe that kick ass creative is critical to the success of a brand, and no designer is better qualified to explain, creative, integrated design identity than Marc Gobé. Emotional Branding will help you understand how great brands from Stew Leonard’s in rural Connecticut to multinational Coca-Colagrow their businesses and attract loyal customers.” — Sergio Zyman, former Chief Marketing Officer, The Coca Cola Company

Experiential Marketing by Bernd H. Schmitt

“A refreshingly lucid, insightful, and original book…Provides clear direction for marketers who want to build successful brands in the new millennium.” Alan Siegel, Chairman and CEO, Siegel & Gale

Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably by Lawrence G. Friedman

“…a burning bush of wisdom that gets the fundamentals of focus, discipline and execution neatly aligned. A must-read!” — Dale Moss, Director of Sales Worldwide, British Airways

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. Chapman

“This book is a gem. From start to finish, its irreverent tone and right-on analysis made it impossible for me to put down. I’d say that In Search of Stupidity is simply the best book of the year for anyone in high-tech marketing.” – Gordon Graham, Impact!

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Alice Tybout

“…rich in stories…rich in insights” – The Economist

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) by Mike Moran and Bill Hunt

“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.” –David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR

The Long Tail: Why the Future of Business is Selling Less of More By Chris Anderson

“Anderson’s insights with the Long Tail continue to influence Google’s strategic thinking in a profound way.” — Eric Schmidt, CEO, Google

The Open Brand When Push Comes to Pull in a Web-Made World By Kelly Mooney and Nita Rollins

“First open this book. Then open your mind. Then open your brand because it’s the only way to succeed in the web-made world.” – Guy Kawasaki, Managing Director, Garage Technology Ventures

The 22 Immutable Laws of Branding by Al Ries

“Al Ries’s laws of marketing turned my software company into a worldwide brand and the dominant player in a whole new software category. Anyone looking to market their company successfully has to read The 22 Immutable Laws of Branding.” — Patrick M. Sullivan, CEO, SalesLogix

Guerrilla Marketing Series by Jay Levinson –

Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing for Free: 100 No-Cost Tactics to Promote Your Business and Energize Your Profits

Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers

Totally Green

The Green Year: 365 Small Things You Can Do to Make a Big Difference By Jodi Helmer

“Helmer makes lessening one’s carbon footprint practical and accessible while offering a good, succinct education on why these things matter.” – Rosie Molinary, Freelance Writer

” Whether you’re a seasoned activist or just getting involved, this book offers a variety of resources and success stories.”