Playing to Win!

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> OVERVIEW

Created: brand, sponsorship packet

Cinco Ranch Triathlon is considered by triathletes, sports media, and the triathlon community to be one of Texas’ finest triathlons. It has become Houston’s premier triathlon and the summer’s number one sporting event, having grown to a field of 1,200 participates. Relying heavily on sponsors, the triathlon committee requested forGreen to create a look for it’s sponsorship packet, taking it’s normal boot-strap communication materials to a much deserved, higher level of design.

>> SOLUTION

Considering there was no established brand for the title of the event, forGreen designed an edgy, exciting look with a hot summer Texas flair, that gave Cinco Ranch Triathlon an actual logo-style look. Adding rich, deep complimentary colors of red and blue, along with powerful motion imagery of high-impact athletes, completed the design for a professional and emotional piece that not only made one want to sponsor, but also want to participate in the triathlon.