Leading by Doing

>> OVERVIEW

Created: marketing strategy, support collateral, website strategy/development

Conceived by a group of forward-thinking businessmen, environmental scientists, educators and other concerned citizens of this planet, EarthQuest Institute is a highly ambitious project dedicated to teaching people how to live more harmoniously with our fragile ecosystem through novel methods usually reserved for major theme parks and entertainment complexes.    As a non-profit entity, it required a great deal of fund raising, in-kind support and political maneuvering in order to get off the ground.

The EarthQuest concept encompasses a trio of interconnected endeavors including an innovative educational research complex, a huge multi-section theme park and a complete town focused on green living as well as a fully interactive online learning center and numerous outreach programs. Communicating the big picture while explaining in detail how all the different components will work together in a coordinated effort to motivate fundraisers and recruit additional talent at every level presented a very stiff challenge.

>> SOLUTION

forGreen rose to that challenge and exceeded all expectations by developing a comprehensive marketing plan and a full array of design solutions for everything from an initial web site and collateral materials to a voluminous fundraising solicitation package with a series of customized cover letters, forms and other related items. Despite a tight schedule and a very limited budget, forGreen applied the highest possible creative and production values to produce a beautiful set of tools that are already beginning to pay off in the form of increased funding pledges and heightened interest by key government officials and potential partners ranging from prominent legal minds to leaders in the global environmental community.