Did You Ever Wish You Could Really Help Change the World….
…only to find out you had to work that day? Yea, that’s what we thought. Then, we thought again…. And forGreen Marketing & Design was born.
forGreen is all about helping businesses—who have the same passion to change the world as we do—succeed. As any great marketing agency, we implement rigorous processes and sound management tools to consistently create well-designed and well-executed solutions that deliver results. Then, like us, we call on our vast knowledge of web, print and social media, mix it with our good-world resources, to finally craft a plan that strategically positions our clients for optimum results.
And, we do it all in a work day.
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Highlights
GreenCamp ‘08 - The UNconference
>> OVERVIEW
Created: brand, logo, email, posters, support collateral, social media marketing, digital video
GreenCamp ‘08 is an “unconference” where participants design the conference on-the-go in an open environment. It is the first ever BarCamp devoted entirely to “green” initiatives in the Greater Houston region. forGreen was asked to create the brand (including logo), support collateral materials, as well as market the event.
>> SOLUTION
The brand developed is simple, powerful and flexible, allowing for date and region changes. Working with a limited budget, an email and social media campaign was developed and implemented. Additionally a ning site was set up so “members” could connect prior to the event, keeping with the open forum participant concept. Other social media included a facebook group and announcement distributions on Linkedin green groups which gain the interest from the Houston Business Journal, who wrote an article on the event. Other online news media provided online advertising trade. Additional support collateral included posters with removal event tabs, sponsorship packages, t-shirts and powerpoint. Post follow-up included an event video which was also placed on various social networks.
Expected attendance was exceeded. A group of San Antonio participants showed interest of wanting to start a GreenCamp’09 San Antonio. We can’t wait to attend!
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