About Green
We are often asked “What does GREEN mean to us?” Green has recently become a more broad term of late, therefore we found it helpful to extend the question to include - What does Green mean in terms of “XXXX”…. in terms of business, ….in terms of health, ….in terms of the environment, ….in terms of technology… and the list goes on.
forGreen’s goal is to successfully market and brand businesses, therefore we have to look at defining Green in the terms of how it relates to the consumer and the business in order to accomplish this task.
So Who / What is a GREEN CONSUMER?
About the GREEN CONSUMER
- they are looking to purchase products/services that provide positive environmental and social results
- they have a certain set of standards centered around values, authenticity, accountability, contribution, sustainability, transparency, trust and ethics
- they are seeking companies that have the same value system surrounding sustainability and ethics as they have
What / Who is a GREEN COMPANY?
About the GREEN COMPANY [ Sells Green Products/Services ]
- produces or sells products /services that offer a sustainable outcome
- is built on practices of producing in a more sustainable way
- aligns environmental and social responsibility with business success
- not only avoiding or reducing impacts but identifying new ways
- create cultures of sustainability, where corporate values guide how their employees behave, relate and innovate in the workplace, community and environment
About the HYBRID COMPANY [ Does Not Sell Green Products/Services but Adopts Green Intra-Company Policies/Practices ]
This company is not necessarily related to a threat on sustainability, but rather takes a leadership role to improve sustainable practices.
- integrates sustainability into a company’s core business functions
- creates cultures of sustainability where corporate values guide how their employees behave, relate and innovate in the workplace, communities and environment
- offers incentive and/or recognition programs to employees for assisting the green practices
- focuses on building or operating their facilities with green products
- inspires it’s customers to improve their own sustainable practices
What Next? And, How Does forGreen Bridge the Gap?
Just as the “three pillars” of sustainability (environmental, social, and economic) are not mutually exclusive, but rather mutually reinforcing, so too is the green company, the green consumer, and the green marketer. And, just as our economy and society are both bounded by the environment, the green company and green consumer are bounded by the green marketer.
But, you can’t just “talk-the-talk”. You have to “walk-the-walk” and move beyond basic marketing strategies. At forGreen Marketing & Design, we provide leadership that inspires—and the expertise to help clients improve their human, environmental, and social practices all while propelling them in front of the competition. By aligning with us, our clients are provided:
- Experienced and entrepreneurial principles
- A vast pool of outstanding talents and resources
- Deliverable innovative strategies and technologies
- The commitment to continually seek eco-friendly resolutions
- Seamless, sensible, objective solutions that work
Simply put: GREEN = POSITIVE WORLD LIVING
There is no loss when it comes to Green. At forGreen we believe in the practice of “training yourself to sustain yourself“. One has to listen, understand, assess, educate, plan, create, execute and ultimately connect. This is what we provide as a green marketing firm—ultimately a win-win for everyone.
