Does your website bring in business? If the answer is no, then your website is a failure. I don’t care how great it looks or how snappy the content is. If it isn’t generating leads or closing sales, it’s not doing its job. Period.

Your business’ website should be contributing to boosting your bottom line, and in order for it to do that, it has to convert visitors into prospects or paying customers.

Unfortunately, most websites don’t fare too well at converting visitors. The good news is there are several things you can do to increase your website’s conversion rate, so it can start helping your business grow.

Here are 5 quick and easy tips to increase your website’s conversion rate.

1.) Have benefit-driven headlines on every page

When a customer visits your website, the only thing they care about is how you can help them. Do you have the information they’re looking for? Do you sell the product they need? Do you have a solution to their problem?
 That’s why your website copy needs to focus on the consumer. Your headlines and the supporting copy should be benefit-driven. You need to let visitors know they’re in the right place and how they’re going to benefit by doing business with you. It’s not about you; it’s about them!

2.) Use strong calls to action to motivate visitors

People like to be told what to do. It’s true. Your website visitors need you to tell them what you want them to do. Otherwise, they won’t do anything at all.
 Use clear, compelling calls to action to get your visitors to do whatever it is you want them to do. If you want them to sign up for your email list, tell them to do so. If you want them to call you, encourage them to call you. If you want them to order now, direct them on how to do so. That’s how you get conversions.

3.) Build your credibility with testimonials

I don’t like to burst your bubble, but the average consumer doesn’t trust you. Today’s consumer is more skeptical than ever before. Your job is to earn their trust. One of the best ways to do this is by getting other consumers to vouch for you. Have your happy customers submit testimonials about your company and feature them on your website. This has been shown to increase conversion rates in countless studies.

4.) Remove excess junk from your site design

The more stuff you have on your page, the more overwhelming it will be to visitors. Your site design should support the conversion process. Each page should be laid out in a way that guides the visitor toward the action that you want them to take. So, make sure that all elements on your website are truly essential.

5.) Highlight your green credentials for conscientious consumers

Today’s consumers are, in large part, more environmentally conscious and responsible than in the past. No longer do they just buy the cheapest or best products. Now, eco-aware consumers want to make sure they’re doing business with responsible companies. That’s why you should post your green credentials for visitors to see. Let them know what steps you’ve taken to reduce your environmental impact. It can go a long way toward earning more business.

Are you satisfied with your website’s conversion rate? Tell us by leaving a comment.